In this webinar, Charlie O'Donnell of nextNYC talks with Propeller Industries founder Chris Fenster and CEO Raymond Nieuwenhuizen for an unusually candid conversation about the strategic decision every founder eventually faces: do you rebuild while things are still good, or wait until you're out of runway?

​Most companies transform because they're forced to when a market shifts, revenue stalls, or a competitor eats their lunch. Propeller Industries is doing something harder: deliberately dismantling and rebuilding a business that's still working.

​Chris Fenster, the founder, and Raymond Nieuwenhuizen, the CEO he recruited to lead the change, join Charlie O'Donnell

​They'll talk through it from both seats: the founder's identity crisis when a company outgrows its original design, how you sequence a transformation when the existing business can't stop, and what it means to run the same play internally that you sell to clients every day.

​This is not a turnaround story or a post-mortem. It's a live account of the hardest call in company-building made on purpose, out loud, and while the plane's still in the air.

​​This is event is hosted by nextNYC. To learn more about nextNYC and/or sign up for their newsletter, visit http://next.nyc